I will be as harsh as truth and as uncompromising as justice. On this subject, I do not wish to think, or speak, or write with moderation. I am in earnest. I will not equivocate, I will not excuse, I will not retreat a single inch, and I will be heard.

-- William Lloyd Garrison

I am going to rant about the overuse  of the word 'passion'. I hear companies and people using it to describe themselves. NOTE to Them: Passion is not something you announce, it will announce itself if it is a fact.

Do not put this word in your bio to describe yourself. i.e. an SEO 'expert' says they are passionate about social media... and they have a Facebook profile, not a page, not a Twitter, Google+, Linkedin or Pinterest account.  This makes me think that you are 'lukewarm' or tepid about social media and do not understand it at all. It also makes me think you are a big liar and a waste of my time.

You may as well be saying 'Cleaning up dog poop is my passion'.